There are many ways to design a movie poster, but putting together a piece that captures the essence of the film while attracting the audience and mainstream media is what matters the most. When we look at some posters we immediately think they are unique, but when we...
For any book, the cover design makes the first impression on readers. It is one deciding factor in making a book a best-seller. The art of your book can attract attention of potential readers into buying it, and it also serves as an essential marketing tool. For...
If you’re looking to learn how to promote a book from scratch, you’re in the right place. Many writers dedicate themselves to write their books and then getting fully involved in promoting them through social networks but, is it really effective? The truth...
If there is any element or sign that identifies our brand, that is the logo. Now, it is much more than that, it is the way we have to differentiate ourselves from our competitors and the objective is to identify the products or services we provide. Without going any...
To design a poster for a movie or to create a billboard are one of the challenges that professionals from the cinematographic world or the experts in design and graphic arts has to take on: to seduce his audience… Posters with a good image, striking typography...
Despite the famous phrase “We should not judge a book by its cover”, in most cases, potential customers don’t follow this recommendation. Books with a good image, striking typography and, ultimately, quality design, sell more copies. That’s a...
