Website speed optimization at COLONFILM costs $290, $590, or $990 depending on the stated package. BASIC covers one site and up to five key pages with a Core Web Vitals report. STANDARD covers up to 15 pages plus images, scripts, and theme fixes. PREMIUM is for a store or large website, up to 30 templates, with a before-and-after report. Prices are in US dollars and apply to the defined service scopes.
Those figures are useful only when the unit of work is clear. Five individual pages, 15 pages, and 30 templates are not interchangeable quantities. Nor is an improvement project the same purchase as a measurement tool. Use the website speed optimization packages as a starting point, then work through the scope, access, and reporting questions below. The aim is to buy the intervention your website needs without assuming unlisted work.
What determines website speed optimization cost?
The main factors are the variety of page structures, the platform, and the changes required within the agreed scope. A simple content site may share most of its layout, while a store may have product variations, search, recommendations, reviews, and other features that need individual consideration. Explain those functions in the brief. The provider should understand the site as a working product rather than estimate effort from its homepage alone.
Control over the relevant code also matters. In WordPress, a project may involve a theme, plugins, configuration, and hosting dependencies. In Shopify, the available controls and platform-managed layers differ. Your quote should identify what the provider can change and which decisions require another vendor or your approval. This is not a reason to assume every dependency will cost extra; it is a reason to distinguish the included work from unresolved decisions before the project begins.
COLONFILM speed optimization price comparison
| Package | Price, USD | Published scope | Useful buying question |
|---|---|---|---|
| BASIC | $290 | One site, up to five key pages, Core Web Vitals report | Which five pages represent the priority? |
| STANDARD | $590 | Up to 15 pages plus images, scripts, and theme fixes | Which fixes and dependencies apply? |
| PREMIUM | $990 | Store or large site, up to 30 templates, before-and-after report | Which template families need coverage? |
Do not convert the limits into a price per URL without understanding the package. A shared template change can affect multiple pages, while one unusual page can require separate attention. Confirm the inventory and reporting deliverables with the provider. In particular, BASIC explicitly lists a Core Web Vitals report, and PREMIUM explicitly lists a before-and-after report. If you need a particular format at another tier, agree it rather than assuming identical documentation across all packages.
The table is a comparison of COLONFILM's offers, not a survey of market prices. Other providers may sell diagnostics, hourly development, subscriptions, or broader performance projects. Ask for like-for-like scope before comparing totals. The quoted currency is USD; confirm the final payable amount, applicable taxes, and any transaction conversion when ordering. Do not add imaginary license or hosting costs to the package, but do ask whether a proposed third-party purchase would require separate approval.
Pages versus templates: count the work correctly
For a page-based brief, choose representative URLs. Include the pages most important to visitor tasks and explain why each matters. A homepage is not always the best proxy for a product page, long article, or campaign landing page. If the same template produces markedly different pages because of video, large imagery, or interactive elements, point out those differences. This gives the provider a better starting sample and makes the final comparison easier to understand.
For a template-based brief, list reusable structures rather than every address. A store might distinguish collection, product, editorial, search, and account layouts; the exact list depends on your site. Note variants that materially change the experience. Ask how the provider counts them and whether dynamic states are relevant to the work. The purpose is not to inflate the inventory but to avoid hiding complexity under a single broad label such as product pages.
What a speed optimization quote should say about measurement
Agree the baseline before changes. Record the pages, test context, and available data source. Google's guide to measuring Web Vitals explains that laboratory and field measurements can differ. For budgeting, that means a service should tell you what kind of evidence it will deliver. A controlled test can help compare the implementation, while real-user data reflects conditions that are not completely controlled by the provider.
Ask how repeated measurements will be interpreted and whether the conditions will remain comparable. A different page, device profile, or content state can weaken a before-and-after claim. You do not need to prescribe every technical parameter yourself; you do need a report that makes the comparison intelligible. If field data is unavailable or does not yet reflect the changed site, that should be explained rather than replaced with a claim that a live-user result has already been proven.
Images, scripts, and theme changes: budget for decisions
Images are not merely files to make smaller. Product detail, portfolios, and editorial pages may depend on visual quality and meaningful presentation. Tell the provider which uses must be preserved and who can approve a change in appearance. If a source image or design asset is unavailable, identify that early. A speed project should work within agreed visual requirements rather than create an argument about quality only after the changes have been made.
Scripts and apps need a similar conversation about purpose. List the tools used for analytics, consent, reviews, chat, subscriptions, and store features. Some may be optional; others support an important business process. Ask who can approve removing, replacing, or changing when they run. The service fee should not be treated as permission to make every business decision automatically. Clear ownership allows the provider to recommend changes while keeping functional tradeoffs visible to the person responsible.
Checklist: prepare a WordPress or Shopify speed brief
A good brief connects performance complaints to real use. Instead of saying only that the score is low, describe whether visitors wait for the main content, struggle with an interaction, or encounter moving elements. Supply existing reports as background, with their dates if known. Explain any difference between the testing site and the live site. This helps the provider assess what can be compared and which version should be the basis of the engagement.
- State the platform, theme, and relevant hosting or app setup.
- List the priority URLs or template families.
- Describe essential forms, store flows, and integrations.
- Share existing measurements without treating them as guaranteed targets.
- Identify who approves visual and functional changes.
- Explain available access and the preferred testing environment.
- Disclose planned launches, theme updates, or redesigns.
Also decide how your own publishing will be coordinated during the project. Replacing the hero image, installing a new app, or editing a shared template can alter the same conditions being measured. A complete publishing freeze may be unnecessary, but material changes should be communicated. Agreeing that process helps the provider deliver a meaningful comparison and reduces confusion about whether a difference came from its work or a separate change.
How to compare performance providers and prices
Use the same brief for each quote. Ask providers to specify the page inventory, implementation work, reporting, functional checks, and exclusions. An automated audit is usually a narrower responsibility than making and verifying changes; a broad store project involves different coordination from a few selected pages. These are useful qualitative differences. An unsupported market average would blur them, so this guide relies on known package prices and explicit scope rather than invented price bands.
If a supplier promises a guaranteed score, ask what happens to the features on which your business depends. If it promises a sales or ranking increase, separate that marketing claim from the technical deliverable. You can find a fuller set of buying questions in the guide to choosing a speed optimization service. A fair quote should describe work your team can review, not only a number the provider wants to display.
Delivery windows and acceptance for speed optimization
For a bounded project, indicative working windows such as 2–3, 4–5, or 6–8 days may be considered according to scope. Confirm the actual date after access and dependencies are understood. Separately, ask how any available field data will be interpreted after changes; collecting representative new visitor data is not controlled by the project's delivery clock. The agreed handoff should distinguish the work completed from any later observation your team may choose to make.
Accept the project against the agreed pages, changes, checks, and report. Ask how unresolved dependencies are recorded and confirm that essential functions still behave as intended. Keep a usable description of what changed so a future theme or app update can be considered with that information available. A closed optimization engagement does not need to become permanent maintenance, but its output should be understandable to the next person responsible for the website.
Which COLONFILM speed package fits your website?
Choose BASIC when the stated one-site, five-page scope and Core Web Vitals report match your priority. Consider STANDARD for up to 15 pages with the listed image, script, and theme fixes. Discuss PREMIUM when a store or larger site needs a template-based scope and before-and-after reporting. COLONFILM, run by David Colón and Flor in Zaragoza, uses AI agents under human supervision. Send your inventory to the speed optimization service to confirm the fit before ordering.
FAQ
What is the starting price?
BASIC is $290 for one site, up to five key pages, and a Core Web Vitals report.
Does STANDARD cover theme fixes?
Yes. Its published scope lists up to 15 pages plus images, scripts, and theme fixes. Confirm the specific changes for your site.
Does PREMIUM cover 30 individual pages?
The published limit is up to 30 templates for a store or large site. Confirm how your template inventory is counted.
Are paid apps and new hosting automatically included?
They are not stated package deliverables. Discuss any proposed external purchase and its approval separately.
Is a perfect score guaranteed?
No. Choose based on the agreed work and evidence. Results depend on the site, platform, dependencies, and measurement conditions.